| Similarity | Rank | |
|---|---|---|
| personalisation | 0.732 | 53125 |
| customization | 0.677 | 14017 |
| personalize | 0.653 | 19427 |
| personalized | 0.637 | 19501 |
| customisation | 0.622 | 68462 |
| interactivity | 0.609 | 22014 |
| personalise | 0.605 | 26072 |
| user_interaction | 0.583 | 70310 |
| user_preference | 0.553 | 74727 |
| user_profile | 0.545 | 45199 |
| customer_engagement | 0.538 | 83794 |
| user-generated_content | 0.533 | 90258 |
| user_control | 0.531 | 81707 |
| content_management | 0.526 | 55493 |
| gamification | 0.526 | 44180 |
| user_experience | 0.524 | 11089 |
| customize | 0.523 | 6310 |
| usability | 0.523 | 12160 |
| content_creation | 0.520 | 50905 |
| mobile_computing | 0.519 | 75876 |
| individualize | 0.515 | 23106 |
| predictive_analytic | 0.514 | 90080 |
| information_retrieval | 0.507 | 58215 |
| interface_design | 0.506 | 81836 |
| contextual | 0.506 | 29125 |