| Similarity | Rank | |
|---|---|---|
| fair-trade | 0.801 | 97724 |
| Oxfam | 0.701 | 37560 |
| Co-operative | 0.692 | 44423 |
| Sainsbury's | 0.682 | 44836 |
| Waitrose | 0.672 | 57831 |
| Nestlé | 0.649 | 59672 |
| Cadbury | 0.648 | 52758 |
| Farmers' | 0.643 | 39624 |
| Morrisons | 0.641 | 70202 |
| Woolworths | 0.640 | 57957 |
| Asda | 0.633 | 50677 |
| CAMRA | 0.633 | 91596 |
| Unilever | 0.626 | 37663 |
| farmers' | 0.625 | 27525 |
| Tesco's | 0.622 | 83339 |
| Cereals | 0.622 | 99510 |
| PEFC | 0.620 | 83035 |
| Tesco | 0.610 | 22282 |
| Dulux | 0.609 | 97632 |
| WRAP | 0.609 | 83039 |
| Organic | 0.607 | 9854 |
| co-operatives | 0.606 | 74387 |
| Sodexo | 0.605 | 81364 |
| Fortnight | 0.601 | 96184 |
| BRC | 0.598 | 63018 |