| Similarity | Rank | |
|---|---|---|
| boomer | 0.922 | 41942 |
| Boomers | 0.906 | 29281 |
| millennials | 0.799 | 67251 |
| Millennials | 0.772 | 40415 |
| retirees | 0.742 | 17735 |
| Boomer | 0.736 | 37274 |
| 20-somethings | 0.696 | 90831 |
| middle-age | 0.665 | 94951 |
| moms | 0.659 | 9306 |
| midlife | 0.651 | 52636 |
| nesters | 0.628 | 93901 |
| pre-teens | 0.627 | 88250 |
| tweens | 0.626 | 53666 |
| working-age | 0.625 | 90879 |
| college-educated | 0.625 | 94688 |
| retirements | 0.623 | 55061 |
| retirement | 0.622 | 3367 |
| dads | 0.617 | 16919 |
| adulthood | 0.610 | 14663 |
| teenagers | 0.603 | 7331 |
| college-age | 0.603 | 88600 |
| demographic | 0.602 | 9743 |
| high-income | 0.602 | 55478 |
| seniors | 0.601 | 7104 |
| Retirees | 0.600 | 73858 |