| Similarity | Rank | |
|---|---|---|
| savvy | 0.865 | 10909 |
| techies | 0.746 | 55788 |
| budget-conscious | 0.724 | 98198 |
| millennials | 0.723 | 67251 |
| well-educated | 0.699 | 42511 |
| 20-somethings | 0.683 | 90831 |
| business-oriented | 0.682 | 94592 |
| techie | 0.678 | 41534 |
| smart | 0.677 | 2292 |
| Millennials | 0.675 | 40415 |
| networkers | 0.668 | 83031 |
| college-educated | 0.668 | 94688 |
| social-networking | 0.668 | 88849 |
| 20-something | 0.664 | 65861 |
| smartphones | 0.655 | 8839 |
| businesspeople | 0.655 | 51128 |
| on-the-go | 0.652 | 41166 |
| forward-thinking | 0.649 | 38876 |
| always-on | 0.648 | 77833 |
| twenty-something | 0.646 | 74076 |
| geeks | 0.646 | 23131 |
| trendsetters | 0.642 | 85505 |
| social-media | 0.639 | 72575 |
| smartphone | 0.637 | 6120 |
| 30-something | 0.635 | 96556 |